Why AerospaceCrossing's Marketing Problem is Good For You

Try as we may, AerospaceCrossing has some serious marketing problems.

* First, AerospaceCrossing costs money.

* Second, many people think that they can do what we do themselves.

* Third, people confuse our mission with that of other sites.

These problems result in fewer users to our site, which results in fewer applications to the aerospace jobs on our site, which results in you getting more interviews and offers.

This is good for you and bad for us. Nevertheless, this is the way the dice roll ... We are, quite simply, a job board that stacks everything in your favor and not against you like most job sites.

Marketing Problem #1—AerospaceCrossing Costs Money

The biggest problem that we have at AerospaceCrossing is that our site costs money. AerospaceCrossing costs money because it does things that no other job board does. In order to illustrate this in the most general of terms we would offer the following:

Typical Job Board-Waits for employers to come to them and then charges them hundreds of dollars to post a job on their site. Shows jobs to every person with an Internet connection to increase the exposure of jobs and the number of applications employers receive.

AerospaceCrossing-researches and aggregates aerospace jobs from all job boards, all employer sites, all government sites and all association sites, recruiter sites and other sources of jobs it can find. Restricts viewing of jobs to paying members to limit the exposure jobs receive, so applicants have a better chance of getting a job.

AerospaceCrossing does not charge anything for employers to post their jobs on our site like other job sites do. Our only mission is to go out and locate aerospace jobs for you and nothing more. We want you to have access to every single aerospace job in the market and the idea of charging an employer to post a job on our site is something that seems ludicrous to us. We exist for you.

Marketing Problem #2—People Think They Can Do the Work We Do at AerospaceCrossing Themselves

This is true. Yes, you could do exactly what we do at AerospaceCrossing on your own!

Because our sites are going out there and grabbing information from other job boards, employer websites and other sources, many people seem to believe that they can do the work we do at AerospaceCrossing on their own.

As we said above, this is a 100% true statement.

"Why should I pay these guys to do this when I can go out and find these aerospace jobs on my own ..." is something that many, many people have said to us time and time again.

However, this statement ignores the incredible logistics and scale of what we do. We would like you to consider a few facts:

* There are over 40,000 job sites we are aware of in the United States alone

* There are well over 100,000 employers we are aware of posting their jobs on their career pages

* There are tens of thousands of association websites with jobs on them

* There are over 10,000 recruiters (large and small) we are aware of with jobs on their websites

* There are thousands of federal, state and local government websites with jobs on them

* There are thousands of newspaper websites with jobs on them

* There are thousands of university websites with jobs on them

If this sounds incredible, you are right. It has taken our company millions of dollars just to track down this information. We then have to have millions of dollars worth of servers and other equipment tracking this information and sorting through it. We need people to monitor the systems that are doing all of this work. We need programmers entering this information into databases.

Marketing Problem #3—Our Mission Gets Confused With Free Sites That Represent They Have a Similar Mission

Most of all Job boards are sites that work for employers, not you. Because they work for employers their business is to charge employers to feature their jobs on their site, or giving them preferred placement. They go out and seek employers willing to pay to appear on their sites. This is an unusual business model.

In a good economy these sites may appear to have many jobs; however, even then they are only skimming the surface. In a bad economy, there is a huge dearth of jobs on these sites and often these are opportunities that are just fishing for resumes for future use and do not lead to real jobs. Most of what you see are for recruiter and not employer jobs, for example.

Paradoxically, in a bad economy many employers start posting more jobs on their own websites and not job boards to save money. This has been a tremendous benefit to our members because we monitor most employers for these jobs.

At AerospaceCrossing we have never accepted a cent from any employer. Our job is to aggregate every job in the market that we can find. All we care about is showing you every aerospace job and we go out and we take every job we can find from every single source. The very last thing we are thinking about is charging employers to appear on our site. Our goal is only to show you every aerospace job in the market—not just jobs from employers willing to pay us.

AerospaceCrossing is going to help you more than you even know right now.